Forget About TrayBrand concepts Back to Tray

Brand concepts

Department concept images and reference evidence for the current Forget About generator brand system. Tray now belongs to the Gaming Department; Workshop remains available as a separate workshop/engineering visual language for future tools.

Generator Map

The generator route owns the customer journey; the department owns the visual language, copy tone, and login treatment.

Generator / Surface Route Department Brand Role
Forget About Tray /tray Gaming Department Tabletop terrain, movement trays, dice, cards, and army storage.
Forget About Makeup /makeup Beauty Department Beauty organisers, vanity tools, and creator-led storage.
Forget About Paint /paint Painting Department Paint racks, brush stations, bottle storage, and workshop organisers.
Forget About Stitch /stitch Sewing Department Thread, floss, bobbin, needle, and sewing-room organisation.
Uploaded STL Print Routing /print Factory Department Customer-owned STL upload, quoting, and marketplace print routing.
Print Factory Provider Portal /factory Factory Department Provider onboarding, order management, fulfilment, and delivery ownership.
Future workshop tools Unassigned Workshop Department Engineering, functional prototyping, tool storage, and general maker utilities.

Brand Proofs

Reference boards for colours, typography, icon direction, verification marks, and the proposed login-page treatments.

Brand foundation cards showing colours, typography, icons, and verification marks for each department.
Colours, Fonts, Icons, and Verification Marks
Proposed login page proofs for the department brand routes.
Proposed Login Page Proofs

Department Concepts

Hero concept imagery for each department. The printer remains the keystone asset across departments.

Overview board showing Workshop, Beauty, Painting, Sewing, and Gaming department concepts.
Overview
Workshop Department brand concept.
Workshop Department
Beauty Department brand concept.
Beauty Department
Painting Department brand concept.
Painting Department
Sewing Department brand concept.
Sewing Department
Gaming Department brand concept.
Gaming Department
Factory Department brand concept with provider portal, payment, delivery, typography, and login proof.
Factory Department

Source Boards

Full reference boards retained for comparison and future brand work.

Full brand concept board including department visuals and foundation cards.
Full Brand Foundation Board
Full concept board including department landing pages and proposed login pages.
Full Login Proof Board